Passive Inc. Academy
is an online programme for entrepreneurs who are ready to stop trading time for money and start generating passive income while they sleep.
By the end of the Academy, you will have launched:
a HIGH VALUE COURSE that your audience is queueing up to pay for
you’ll be getting ROUND THE CLOCK PAYMENT notifications no matter where you are or what you’re doing
Stop dreaming about passive income and start generating passive income while you dream!
After launching IBA, our first online course that generated multiple six figures, we have developed a formula for building and launching successful courses that works if you are:
multiple six figures,
A business owner that delivers an amazing service but simply doesn’t have the capacity to take on any more clients - don’t worry, we’ll show you how to smash through that glass ceiling!
business owner
An ambitious entrepreneur that’s already generating a good income but would like to create multiple income streams, without having to do twice the work - this is the beauty of passive income, once you’ve got it you can scale with speed!
ambitious entrepreneur
An expert at what you do. but not an expert at building and launching a successful course - we know how you feel, this was us just one year ago, and since then our course has generated multiple six figures of passive income!
expert at what you do
A solopreneur who is fed up of feeling burnt out from working crazy hours and spinning so many plates - it’s time to grow your team, become an entrepreneur and step into your role as a business CEO!
solopreneur
An online coach who doesn’t want to spend the rest of their life coaching people - we’ll show you how launching a course can help you maximise the amount of people you help while minimising the time you spend servicing clients individually.
online coach
If you are constantly having to trade your time for money, there will always be a cap on how much you can earn and how much free time you have. The only way to fulfill your earning potential is to build an online product that generates passive income for life.
Disclaimer:
e-Learning is the future . . .
By 2025 the e-Learning industry is predicted to grow to $325 billion, that’s triple the revenue of 2015 (by Forbes).
Long gone are the days where people just use online courses to revise for maths exams.
Today people are using online courses to learn how to code, become graphic design pros, set up food truck businesses and just about anything else you can think of.
So consider this for a second . . .
Every hour you spend providing a service to one of your clients is an hour you could spend recording a lesson for your online course and then never having to teach that lesson again.
We’ll let that sink in for a moment.
Because, what you have to remember is that people are paying you for your expertise.
And they don’t need that expertise in a specific format.
It’s the results they want.
So, building an online course that can generate people the same results as your service business allows you to achieve the holy grail of passive income without compromising on the value you deliver.
Say hello to your new friend, time.
By the time you have graduated from PIA you will have:
COMPLETE CLARITY ON THE FASTEST ROUTE TO PASSIVE INCOME
No more daydreaming about making money while you sleep with no real strategy. With our proven formula you’ll soon learn that passive income is just around the corner!
NICHED DOWN AND IDENTIFIED A HIGH VALUE COURSE
Forget about building a course with uncertainty and guesswork. We’ll show you how to leverage your existing Instagram audience to create an online course that people will be itching to buy.
BUILT AN ONLINE COURSE THAT DELIVERS KNOCKOUT VALUE
No need to worry about whether people will get value from your course. We’ll break down how to create a unique course framework that will deliver amazing results for your students.
CREATED A BULLETPROOF COURSE LAUNCH STRATEGY
Don’t worry about peeking through your fingers at your screen when your course goes live. In PIA we’ll guide you through tried and tested course launches that are tailored to how engaged your Instagram audience is.
FREED UP HOURS OF TIME AND OVERCOME WORK
No more running on the hamster wheel of serving clients individually. You may have to work hard on building the course but then the course works hard for you the rest of your life!
REGULAR PINCH YOURSELF MOMENTS
We’ll never forget the first time our phones started pinging with new payment notifications while we were eating our dinner!
But why should you listen to a word of what we have to say?
At PIA you get access to not one, but two Instagram and Marketing experts.
We both spent months coaching clients 1-1 to build their online business with the power of Instagram and experienced first hand what it’s like to reach capacity and feel totally overwhelmed by your workload.
Now, after our multiple six figure online course launch, we’re generating passive income whilst you read this very sentence! It has been a total game changer for our work-life balance, happiness and our bank accounts!
So we created PIA to show you how to do the same!
meet
ginny
Bachelor in Psychology and Masters degree in Marketing
10 years working as Marketing Manager for numerous global brands such as Renault and Peugeot
Grew an audience from 0 to 30,000 Instagram followers in 9 months in 2020
Generated $10k months within 5 months of coaching
Quit corporate and launched Elsynergy with Laura
meet
laura
MBA in International Business Management
5 years working as Brand Manager for global companies such as Carlsberg and Somersby
Pivoted a dead Instagram account and grew 30,000 Instagram followers in 9 months
Generated $10k months within 5 months of coaching
Quit corporate and launched Elsynergy with Ginny
Launched IBA
Generated
multiple six figures
in passive income
multiple six figures
Launched PIA
hey
I'm Ginny
In March 2020 I had zero Instagram followers and was miserable working in the corporate world. I had no freedom and was so fed up with working to make someone else rich.
After just 2 months of sharing value-led content on Instagram, I built a coaching business where I helped others grow on Instagram and convert their followers into paying clients through high level Marketing & Sales strategies.
I was earning $10,000 a month within 5 months of coaching! I couldn’t believe how quickly everything snowballed.
But the snowball effect soon had me snowed under.
I didn’t have the capacity to take on any more clients, I couldn’t increase my monthly income and didn’t have enough time to actually enjoy the money I was earning.
But then Laura and I joined forces to launch IBA, our first online course.
It generated multiple six figures in passive income and completely opened my eyes to how achievable passive income really is.
The other amazing thing about having an online course is that there is no cap on how many people you can help! We’re not just generating passive income, we’re generating passive testimonials from happy students every day.
hey everyone
I'm Laura!
Just last year I decided to revive my dead travel and lifestyle Instagram account and started sharing Marketing and Instagram advice to other aspiring entrepreneurs.
I deleted loads of inactive followers, stuck to my content strategy and slowly but surely my engagement began to grow and I started getting DMs from people asking me to coach them.
Within 5 months I was making $10,000 a month from coaching!
But while I loved coaching and was earning great money, I really wanted to build a team around me and feel like a CEO of a real business.
Because if I was ill or went on holiday my entire business ground to a halt.
I needed something more sustainable and scalable that didn’t mean I had to put in crazy work hours every single day.
We both had great Marketing expertise from a combined 15 years of working in corporate, we both had engaged Instagram audiences and we were both at breaking point from servicing clients individually.
Since launching IBA the results have been crazy.
We generated multiple six figures from the launch which allowed us to hire a marketing manager, a social media manager, a graphic designer, a website designer, an ads agency, a customer support agency and a PR agency!
I’m generating more money than ever before and I have more time to spend on higher level business strategy and delegating to my amazing team.
Launching an online course has finally allowed me to feel like the CEO that I had always dreamed of being!
So what’s included inside PIA?
included
LIFETIME ACCESS TO THE ONLINE PIA PROGRAMME
That’s 11 modules bursting at the seams with easy to follow and actionable video content. We recommend no more than 1 module per week because there’s a lot to take in.
VALUE: £3000
WORKSHEETS, CHEAT SHEETS, SWIPE FILES AND TEMPLATES
To help you action what you learn. Think of these like a swiss army knife of course launch hacks that you can take with you wherever you go!
VALUE: £900
CHECKLISTS AND A COURSE TRACKER
To keep you organised and hold you accountable. We’ve created PIA very methodically so it’s super important that you don’t miss a single lesson!
VALUE: £300
TOTAL VALUE: £4,200
All of this with our PATH TO FREEDOM formula:
FOUNDATIONS
BUILD YOUR COURSE
MARKET YOUR COURSE
LAUNCH YOUR COURSE
THIS IS EXACTLY WHAT I NEED
Will the modules cover what you need?
Take a look at every lesson to see for yourself!
foundations
build
market
launch
foundations
MODULE 1 - INTRODUCTION TO PASSIVE INCOME
In this module we’ll introduce you to the various forms of passive income - you’ll see that some are much better than others!
Lesson 1: Avoiding the Ebook trap
Lesson 2: The truth about the membership model
Lesson 3: When to deploy mini courses
Lesson 4: The road to an online course
Lesson 5: Building your product suite and sales funnel
Lesson 1:
Avoiding the Ebook trap
Lesson 2:
The truth about the membership model
Lesson 3:
When to deploy mini courses
Lesson 4:
The road to an online course
Lesson 5:
Building your product suite and sales funnel
MODULE 2 - BULLETPROOF COURSE FOUNDATIONS
By the time you’ve finished this module you’ll be tingling with excitement because you’ll have complete clarity on how you’re positioning your online course - trust us, the market research will really help to build your confidence!
Lesson 1: The need to niche
Lesson 2: Market research mastery
Lesson 3: How to price your course effectively
Lesson 1:
The need to niche
Lesson 2:
Market research mastery
Lesson 3:
How to price your course effectively
NEXT
>>>
build
Module 3 - Structuring a High Value Course
In this module you’ll learn how to structure a course that delivers amazing results for your students - most courses leave people totally underwhelmed!
Lesson 1: Communicating the transformation
Lesson 2: The service to course conversion trick
Lesson 3: Understanding the course framework matrix
Lesson 4: Building the ultimate bonus pack
Lesson 1:
Communicating the transformation
Lesson 2:
The service to course conversion trick
Lesson 3:
Understanding the course framework matrix
Lesson 4:
Building the ultimate bonus pack
Module 4 - Building a High Value Course
In this module you’ll take everything you learned in module 3 and start bringing your course to life - the build takes time but once you’ve done it, you never have to do it again!
Lesson 1: Writing compelling course lessons
Lesson 2: The art of engaging course slides
Lesson 3: Recording your course
Lesson 4: Editing your course
Lesson 5: Creating irresistible course downloads
Lesson 1:
Writing compelling course lessons
Lesson 2:
The art of engaging course slides
Lesson 3:
Recording your course
Lesson 4:
Editing your course
Lesson 5:
Creating irresistible course downloads
Lesson 1:
Choosing the right platform
Lesson 2:
Kajabi to the rescue
Lesson 3:
Cracking the customer experience code
Module 5 - Taking Your Course Online
In this module you’ll learn the most effective way to deliver your online course to your audience - this is when the dream starts feeling like a reality!
Lesson 1: Choosing the right platform
Lesson 2: Kajabi to the rescue
Lesson 3: Cracking the customer experience code
NEXT
>>>
PREVIOUS <<<
market
Module 6 - Marketing Your Course
By the time you’ve finished this module you’ll know exactly how to package and communicate your course to others.
Lesson 1: The power of branding your course
Lesson 2: The two types of launch
Lesson 3: Crystal clear course communication
Lesson 4: Crafting a high converting sales page
Lesson 1:
The power of branding your course
Lesson 2:
The two types of launch
Lesson 3:
Crystal clear course communication
Lesson 4:
Crafting a high converting sales page
Module 7 - The Tripwire
In this super important module you’ll learn how to get great fit course students into your sales funnel - with high value courses you have to build trust first!
Lesson 1: Your unique launch matrix
Lesson 2: Using challenges for conversion
Lesson 3: Become a webinar pro
Lesson 4: The power of a waitlist strategy
Lesson 1:
Your unique launch matrix
Lesson 2:
Using challenges for conversion
Lesson 3:
Become a webinar pro
Lesson 4:
The power of a waitlist strategy
NEXT
>>>
PREVIOUS <<<
launch
Module 8 - Content for your Launch
In this module we will teach you how to create high-converting content for your unique launch, including Instagram posts and stories - using our specific formulas with the help of our PIA mastersheet.
Lesson 1: The different types of high converting Instagram posts
Lesson 2: Leveling up with the PIA mastersheet
Lesson 3: Selling with ease through Instagram stories
Lesson 1:
The different types of high converting Instagram posts
Lesson 2:
Leveling up with the PIA mastersheet
Lesson 3:
Selling with ease through Instagram stories
Module 9-11 - Launch Secrets for Success
In the final modules of PIA we break down exactly how to make sure that all of your hard work pays off with a successful course launch depending on your unique launch matrix - we break it down week by week so you can’t put a foot wrong!
Lesson 1: Understanding launch methodology
Lesson 2: Week 1 - Build hype and tease your audience
Lesson 3: Week 2 - Promoting your unique tripwire
Lesson 4: Week 3 - Doors open!
Lesson 5: Week 4 - Promoting your online course
Lesson 6: Week 5 - Turning up the sales machine
Lesson 1:
Understanding launch methodology
Lesson 2:
Week 1 - Build hype and tease your audience
Lesson 3:
Week 2 - Promoting your unique tripwire
Lesson 4:
Week 3 - Doors open!
Lesson 5:
Week 4 - Promoting your online course
Lesson 6:
Week 5 - Turning up the sales machine
NEXT
>>>
PREVIOUS <<<
Check out some of these PIA student wins...
and that's not all...
PIA Bonus Pack
MINDSET TIPS FOR LAUNCHING
Speaking from experience, launching a course comes with a lot of stress and self doubt. So in this lesson we’ll give you some vital mindset tips that will help you prepare for the journey ahead.
Value: PRICELESS
YOUR PROFESSIONAL
LAUNCH ANALYSIS
Sometimes it’s easy to let your opinions or instincts take over the decision making process when really you should be letting the data do the driving! This launch analysis sheet will help you to increase the profitability of any future launches and see what worked and what didn’t.
Value: £200
(INCLUDING GOOGLE SHEET!)
ALL THINGS LEGAL FOR YOUR ONLINE COURSE
Terms and conditions, trademark disputes and copyright laws might sound like a snooze fest, but if you’re going to run a real business you need to act like a business owner. In this valuable tutorial we’ll make sure you’ve got all the necessary legal protection you need.
Value: £500
STEPPING INTO
YOUR CEO ROLE
Ever feel like you are the business rather than you own a business? We’ll talk you through the mindset shift you need to go through when launching your online course and learning to delegate & outsource.
Value: PRICELESS
HOW TO DEAL WITH
REFUND REQUESTS
The truth is you’re always going to get a few people who want their money back once they’ve extracted your expertise. Here we’ll show you how to deal with them and even hand over all our swipe files!
Value: £300
(INCLUDING swipe files)
SOCIAL PROOF & TESTIMONIALS
The most effective way to market your course is to let others do it for you! We’ll show you the most effective way to gather and leverage powerful social proof.
Value: £100
WEBINARJAM TUTORIAL
New to webinars? We have you covered! In this tutorial we take you behind the scenes and share the best settings to rock those webinars.
Value: £50
Look, we’ll level with you.
You may well be looking at this page right now and wondering whether PIA is worth the money.
BUT this type of thinking only looks at the cost of TAKING action.
What about the cost of NOT TAKING action?
Stuck with the same amount of clients earning the same income every month
Constantly trading time for money
Spinning multiple plates by yourself and working long hours every day
No time to really enjoy the money you’re earning
Suffering from an unhealthy work-life balance
Sitting on an idea for an amazing course but not knowing how to build or launch it
So it’s important that you don’t see PIA as a cost.
SEE IT AS AN INVESTMENT!
And an investment that will pay you dividends for the rest of your life.
In order to launch an online course you need to have your offer figured out.
You don’t need to know exactly what your online course will cover, but at least have an expertise that you can turn into an online course.
Ideally we recommend that you have worked with a bunch of clients before selling an online course.
You don’t need a big audience, but you need to have an active audience. What is the difference?
We recommend you to have created content on Instagram for a little while before launching an online course, and that you know you have your ideal clients in your audience.
Now it doesn’t mean you can’t start working on making one! It means you’ll make an even better online course that will get your students amazing results!
Basically, you already found a few clients from Instagram alone, and know how to create content in general.
In other words, you’re not too lost with Instagram, you kinda know what you’re doing, even if it could be better, you already have something to work with.
Inside PIA we will teach you how to create content to launch and sell your online course, but not how to attract your ideal clients through your content before launching your online course. That’s what we teach you inside IBA.
Wondering if you’re ready to launch an online course?
So if you don’t have a business yet, just an idea or expertise
Or if you’re still confused on how to attract your ideal clients with the power of Instagram, getting more growth, leads and sales, then you might want to look at our first online Academy:
Asking yourself any of these questions?
How do I know if PIA is right for me?
It’s a great question and before you part with any money for a course it’s super important that you feel confident that you’re going to get value from it. So if you’re going to sign up, make sure one of the following applies to you:
● You have a service business that currently generates you an income
● You want to transition to generating passive income
● You want to create an additional income stream to your business
● You have a great idea for an online course but don’t know where to start
What if I don’t have the time to build an online course?
We hear you loud and clear and we were in this exact position ourselves. It’s not easy and you do have to make a lot of sacrifices initially to get your course built, but once you’ve done the hard work you have it for life! So take it from us, it’s short term pain for a lifelong gain.
Surely all courses are different and you can’t apply a one size fits all policy to them?
That’s absolutely true! Which is why we’ve taken the time in PIA to break down different strategies for different businesses based on the level of engagement from their audience.
Didn’t launching a course just work for you because you have huge audiences?
It definitely helped for our IBA launch but it’s a myth that you need a huge audience to generate passive income from a course. Ginny was generating $5,000 a month passive income from her $29 Instagram Reels course when she had just 5,000 Instagram followers!
I DON’T HAVE A LOT OF FOLLOWERS, WILL IT STILL BE ABLE TO LAUNCH AN ONLINE COURSE SUCCESSFULLY?
Absolutely! Ginny had 5000 followers and was already making $5000 per month with a cheap online course.
With PIA we teach you how to create a Master course, meaning a course that you can sell at a premium price (and we will show you how). So if you can sign a few clients with your Instagram, you can easily sell a few courses at a premium price too and start making 4,5 or even 6 figures per month all that through Passive Income ;)
I DON’T HAVE A BUSINESS YET/I DON’T HAVE MANY CLIENTS
If you don’t have a business yet or haven’t been able to find clients through Instagram, then we recommend you to check out our other Academy: IBA. We will teach you how to build an offer that attracts and sell, build an engaged audience on Instagram and convert your followers into clients with ease (all that through the power of your content)!
I HAVE A PRODUCT-BASED BUSINESS, WOULD IT WORK FOR ME?
If you’re selling a physical product but want to create an online course to educate others on something specific, then PIA is right for you.
It will teach you how to build an online course from scratch, launch it successfully and build a passive income machine for life!
WHAT IF I WANT TO CREATE A MEMBERSHIP?
We focus on online courses for a reason: they are much easier to sell and to make a good income out of them.
With PIA we will teach you how to create a Master Course, meaning a course that you can sell at a premium price.
So you won’t have to sell many to make 4,5 or even 6 figures per month with it!
HOW MUCH WOULD I NEED TO INVEST IN ADVERTISING TO SEE RESULTS?
With PIA we teach you how to launch your online course ORGANICALLY. So no budget will be needed for Facebook advertising. We highly recommend that you focus on organic launches until you have some successful ones. Putting money in ads will only work if you have the right strategy, and this strategy needs to be tested with your organic audience first and foremost. Ads are not magic, if it doesn't work organically it won't work with ads either.
IS THERE A REFUND POLICY?
We 100% believe in our PIA and that the strategies simply work.
However, if after 60 days of enrolment and having done all the work inside PIA, you realize it was not fitting your business and goals, we invite you to contact our customer service (contact@elsynergy.co) so we can look into the possibility to refund you.
Our refund policy refunds anyone who has done all the work and fit the profile of a service provider/coach (as advertised). You can check this in the “Terms of Use”.
DO I GET A CERTIFICATE OF COMPLETION?
Yes!
We love to reward all our PIA students that complete the course with a certificate of completion and a massive shout out on our profiles!
Once you complete PIA, we will invite you to email contact@elsynergy.co so we can send you your very own Certificate of Completion of the Passive Inc. Academy!
Can I pay in dollars?
Of course!
When you enter your card details, you will simply pay in your own currency. No surprises here! No extra fees!
Just the regular conversion from British Pounds to Dollars (or any currency for that matter).
To give you an idea, $1,999 is about £1,623 and €1,888 - but we advise you to check the current exchange rate on Google to have an exact number.